What do the initials B R F S mean?

B R F S stands for Big Red, the Flying Squirrel - really!

It could also stand for 'Be Really Freaking Strategic', but mostly I chose it so you'd remember it ... and who wouldn't remember a Big Red Flying Squirrel?

I have to let you in on some secrets, though.

BRFSStrategic isn't big - there's only me. I deal with just a few clients at any one time, personally. If you're my client, I'm committed to you in a big way.

Red is a great colour. It's the colour of emotion, the heart, and it means that I'm concerned with the whole person. Organizations are all about people.

Flying takes courage, especially when you don't have wings. Have you ever watched a squirrel leap from branch to branch? It is almost as if they are flying. Plus, in one form or another they seem to be right across the world. In Australia we have squirrel-like sugar gliders. When we are in Italy we watch with awe while the resident 'scoiattolo' performs its acrobatic jumps from tree to tree in the forest next to our place.

The last letter, S, is for 'squirrel'. More importantly, S is also for success.

One of the good things that happened after I decided about the name was coming across Steve Denning's Squirrel Inc, A Fable of Leadership Through Storytelling. If someone like Steve has faith in the squirrels, the rest of us probably can too.

So, that's the story about how I decided to start branding this business.

In fact, I am the brand because there's only me, but until you and I develop a relationship of some sort through this blog, or even working together, I figured Big Red would get us off to a flying start!